Rihanna is well known for being sexy but shes just a little too sexy for the new Nivea boss?

The new boss have got rid of Rihanna as shes just to sexy for the product.

The star appeared in a series of adverts for the firm, which was a sponsor of her world tour last year, to celebrate the 100th anniversary of the company.

cosmetic tycoon Stefan Heidenreich – the new head of Nivea’s parent firm, Beiersdorf – has told German media that the singer should have been considered a ‘no go’ for the brand’s family image.

The new boss said:

‘The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.’

How could she fire riri shes a good advert for as her skin is perfect!!

Watch the video of the TV  add below:

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