Hes famous for his style but The Only Way Is Essex`es Joey Essex has been Mugged At Knifepoint For His £10K Rolex Watch.
The reality star believes he was followed by two muggers who recognised his car from the ITV2 show.
The two criminals posed as TOWIE fans and asked Joey for a photo with them as he tried to find a parking space in Hammersmith, West London.
After agreeing to the ruse, Joey was throw to the ground and his £10,000 gold watch was ripped off his wrist.
He told The Sun:
‘I got a knock on my car window asking if I was Joey Essex and if I would have my picture taken.
‘We did the picture and when I put some money in the parking ticket machine, the geezers got hold of me and threw me over.
‘It wasn’t until I got up that I realised they had nicked my watch and when I hit one of them back, he got out a knife.’
WOW this is so bad!!
We really hope the police do their job good and get his watch back.