Its become a battle between of the channels with the amount of viewers that they get and it has seen Phillip Schofield and Holly Willoughby against each other.
Phillip Schofields game show called The Cube is to return to screens on April 14, while Holly will be presenting The Voice live results shows from the end of the month.
You may have seen Holy and Phil on daytime TV show ITV’s This Morning but htye have been on holiday this week but we see them return to the show next Tuesday but is there going to be uncomfortable with their bosses sparking a rivalry between them.
Asources has told daily mirror:
‘This smacks of desperation. They are running scared and to pit Phillip against Holly is the last throw of the dice.
‘They are going to any lengths to beat The Voice and damage its ratings but they are on a losing wicket.’
Its alredy got heated up by The Voice being watched more than ITV`S Britans Got Talent and Holly use to present ITVS Dancing On Ice but left to host The Voice, but continues to work for her long-time employers on the morning programme.
The programs over lap for 20 minute and its for the second time in a row The Voice has came first.
During that crossover period The Voice got 9.6million viewers compared with 7.5million for BGT.